A Brochure is Worth 1,000 Words...

Yellow takes the cake:

Although the text of this brochure series is in a foreign language, you do not need to necessarily understand what it says in order to see the true beauty and success of this design. The minimalism of this layout allows the detailed content to flow seamlessly without overwhelming the reader. The use of lines and open space brings the proper space need to accentuate the architecture in the image throughout the brochure. 

The designer did a good job in maintaining a minimalist theme while also bringing color to the design. Aside from the colors in the photos, this bright yellow color is the only other use of color in this brochure. The color is bold, but is placed so strategically that it does not distract or overwhelm the reader. By using this as a highlight color, it brings just the right amount of contrast against the detailed architecture in the photos, which remains consistent throughout the series. 

The repetition of the yellow color maintains a strong consistency,along with the layout of text which keeps the flow of the brochure easy to follow and read. There is a distinct separation of text from the images that is consistent throughout and the clean lines and separation of content brings unity and balance to the brochure.

The typeface and font used in this brochure was an excellent choice by the designer. It is too small to tell in the image what exactly the body text is, but from what I can faintly see, it looks fairly similar to the larger, sans serif headlining text. The use of this "clean" style of text supports the design by adding to it's minimalistic theme. The different placement of text (along the bottom of the page/opposite sides of photos) keeps the eye in constant movement, preventing the reader from becoming easily bored with the text content. 

The strong architectural structure of the images within the brochure are so detailed and complex that the minimalistic layout is necessary to keep balance throughout the brochure. The image size and placement also plays an important role in balance. The images must be sized properly because of their graphic content so the reader does not become overwhelmed by the image, resulting in them skipping over important text near the image. 

The design hierarchy was well thought out and executed in the design of this brochure, and you can see that through the organization, and consistency of proper text, color, and use of images throughout this series. 

Stone Cold Winner:

The extent of this brochures simplicity, along with several design elements including minimal color, clean fonts and backgrounds, enticing graphics, and a consistent layout make for a very successful brochure design. You can certainly tell that the designer of this brochure paid close attention to the layout and formatting in order to ensure an easy reading experience.

Typically with this much minimalism, a design can easily become dull and boring. But in this case, the simplicity is what makes this brochure so appealing and attractive. Especially on the cover, where the lack of color and an image altogether, allows the text to simply stand on its own, which in turn creates a clear "image" of what the designer is attempting to visually communicate. Aside from the color in the images throughout the brochure, the only other color used is in a three-tired triangular arrow, which I would assume to be the companies logo. The three colors used in the logo also coincide with the three showroom locations the company has worldwide, which is shown towards the end of the brochure. 

Repetition is carried throughout the entire brochure and is really the main element that makes this brochure design so great. This is shown through the use of two distinct fonts, continued use of the same colors, and the consistency of the colored triangle logo throughout the brochure. Another noticeably consistent element would be the use of clean lines and white space, which allows for the images and text used to flow in an aesthetically pleasing way. This plays an important role in keeping the brochure uncluttered and easy to follow. 

The typeface and font styles the designer chose are used flawlessly throughout this brochure. The use of proper kerning for larger text brings great definition and emphasis to an otherwise "boring" font. Because of the manipulation of this font, it is able to keep strength throughout the brochure while also maintaining its simplicity. When it comes to the cover, the decision to use all text and no graphics was, quite frankly, the right choice. By itself, the world "stone" is able to speak for itself and capture the attention of readers to look inside and see what's in store. The font works cohesively with the images within the brochure and make for a perfect match. The most important aspect of this font is that it is sans serif, which really helps prevents the content and layout from becoming cluttered and visually confusing. 

From the front cover, to the back, the layout of this brochure remains simple and minimal with the use of clean lines, easy-to-read text, and properly placed images. The visuals throughout this brochureware strong, yet do not take away from the coinciding text. The proper design hierarchy that is used makes for a beautifully balanced brochure that is bound to be successful. I know I'd read it!